Community Manager Appreciation Day is observed annually on the fourth Monday in January. As its name clearly states, this holiday is one that shows the community managers of the world the appreciation they deserve. What’s a community manager?

They’re marketing professionals who are responsible for creating, growing, and managing a company’s community online and engaging with customers through live events and/or social media challenges.

And that’s only a basic description of their job, so needless to say, they are pretty important to the organization that employs them. That’s why it’s important to show them that they are appreciated.

The History of Community Manager Appreciation Day

Unfortunately, we’re unsure of when this holiday was created or who created it. We know it is a holiday that probably hasn’t been around for too long, however. Why do we think that? Because the title Community Manager can only be traced back as far as the 1990s, right around the time when the World Wide Web was created.

Some Important Facts About Community Manager Appreciation Day

Below are some facts about community managers that we feel some people might want to know. Whenever we research a holiday, we always make sure that we include some facts about the subject of the holiday that we feel our readers will appreciate. For community managers, we’ve come up with the following quick facts. We hope that they prove to be not only entertaining but also educational as well.

• Community Managers are the online face of the companies they represent.
• They are content creators and content curators, and they likely manage several different platforms simultaneously.
• They are also curators of culture and use culture in the service of their organizations’ goals.

Observing Community Manager Appreciation Day

The best way to observe this holiday is by giving a shoutout to the Community Manager for your organization. Of course, knowing community managers as we do, you’ll probably want to do that over social media using the hashtag #CommunityManagerAppreciationDay.

After all, they’re likely to be online. Some people might also want to observe this holiday by learning more about community managers and what they do. For some, Community Manager Appreciation Day might be the day that sets them off on a new career as a community manager.