National 7-Eleven Day is a holiday observed annually on July 11th, or 7/11, every year. On this day, it is usually possible to get special discounts and/or Slurpees from your local 7-Eleven convenience store—although some years it has been canceled.

This convenience store was first founded in 1927 as an icehouse storefront in Dallas, Texas, and eventually became one of America’s largest convenience store chains. Although the word “national” is used in the name of this holiday, it is not a public holiday but rather a marketing event that helps to draw more people into 7-Eleven on this day.

National 7-Eleven Day History

7-Eleven began as a Dallas icehouse storefront in 1927 and was known as Tote’m Stores between 1928 and 1946. Today, 7-Eleven has 71,100 stores in 17 different countries as of 2020. Although this convenience store chain has a long history, the holiday National 7-Eleven Day does not have a history quite as extensive.

In 2002, 7-Eleven stores celebrated National 7-Eleven Day for the first time. To entice customers to come into the store, they offered free Slurpees and other beverages. This holiday has been celebrated faithfully ever since, although there were two years in which the event was canceled: 2020 and 2021, due to the Covid-19 pandemic. However, they did give a coupon for a free Slurpee on this day to people who had the 7-Eleven Rewards app.

Observing National 7-Eleven Day

The logical way to celebrate this holiday is by taking advantage of any free or reduced-price products that 7-Eleven might be offering for the day. It is also a good day to treat friends and family members to their favorite flavor of Slurpee. Finally, for everyone wishing to spread the word about this holiday, they can do so by using the hashtag #National7ElevenDay on their social media posts for the day.