National Shower With a Friend Day is a holiday that illustrates quite well how a holiday can be started with one intention and then, over time, morph into something else. This holiday was first started to encourage people to shower with a shower filter. Yes, that was the intention of this holiday. While many people are probably still celebrating this holiday in that way, there are actually some people who might be celebrating this holiday literally by taking a shower with a friend. And why not? After all, February is a cold month, and taking a shower can be a lonely endeavor, so why not shower with your spouse or significant other?

The History Of National Shower With a Friend Day

National Shower With a Friend Day started innocently enough in 2014 when New Wave Enviro—a company established in 1993 and known for making high-quality water filtration systems—started this holiday as a marketing tool to encourage people to buy filters. The advertising recommended that people shower with their “new friend,” their new shower filter. We’re not sure how successful this marketing campaign was, but we do know that this holiday has since taken on a life of its own.

Facts About Showering

Want to learn some fascinating facts about showering? If you do, then you’re in luck. On the other hand, if you’re not into learning new facts, then you can always jump down to the next section.

• On average, Americans take anywhere from 6.6 to 6.7 showers a week.
• The average shower lasts approximately 14 minutes.
• Males tend to take more showers than females. Females tend to take more baths than males.
• Fifty-eight percent of Americans take their shower in the morning.
• Sixty-eight percent of all people admit to using the shower to relax.
• It’s been estimated that 73% of all Americans have shared their shower with their significant other.
• Forty-eight percent of women with male spouses say not cleaning the shower is their biggest complaint about their partner.
• While 37% of consumers want to use water more responsibly, they don’t want to sacrifice shower performance to conserve water.

Celebrating National Shower With a Friend Day

Consumers who choose to celebrate this holiday can do so in a number of different ways. They can use the holiday as it was intended and install a filter on their shower to filter out chlorine and other impurities. That would be an acceptable use of the holiday. However, they can also choose to work to conserve water by taking the opportunity to shower with their significant other. After all, when two people share one shower, they only use half the water. Just don’t forget, while you’re celebrating the day, to use the hashtag #NationalShowerWithAFriendDay on your social media accounts when you celebrate this day on February 5th.