The name of the two-week period known as “Ride Sober or Get Pulled Over” should be pretty obvious to anyone hearing about it for the first time, but we’ll go ahead and try to give a simple explanation of it.

This campaign begins two weeks before Labor Day and continues up to that day. Its purpose is to remind people that if they drive drunk, then there’s a good chance that they’re going to get pulled over.

And since getting caught driving drunk or buzzed really sucks, hopefully, people will be discouraged from doing so. At least that’s the hope, since 28-30 people die every single day in the U.S. due to drunk-driving crashes. That’s a person every 52 minutes.

The History of Ride Sober or Get Pulled Over

This two-week period has been observed for many years now and was originally put into place by the National Highway Traffic Safety Administration. It has been observed by ordinary citizens, state and city governments, and on federal highways ever since. It is observed by police forces all over the U.S., regardless of whether they are local police or work at the state and federal levels.

Observing Ride Sober or Get Pulled Over

Needless to say, no one should EVER drive drunk or buzzed, regardless of whether it’s during the weeks of “Ride Sober or Get Pulled Over.” Nor should a person drive while they’re chemically altered in any way.

There are simply too many lives on the line, and the consequences are just too great to risk driving drunk. Every day, multiple people are killed because of drunk drivers, and that needs to stop.

People can observe this two-week period by spreading the word about it. Letting friends and family members know about it and spreading the news on social media using the hashtag #RideSoberOrGetPulledOver. Let’s all work together to reduce drunk driving deaths.