Some people may hear the term Brazilian blowout and think that it’s some kind of huge party being held in Brazil. Unfortunately, that answer would be incorrect. No, this term is used to describe a branded hair salon treatment that uses a specific line of products to reduce frizz and smooth the hair, making it shinier and softer. It’s a hair styling practice that has become so popular it even has its own holiday, known as National Brazilian Blowout Day, observed annually on August 21st. This is a day when everyone is encouraged to get their hair on point so they can show it off to the world.

The History of National Brazilian Blowout Day

Unfortunately, we’re unsure when this holiday was created. All we know is that it was invented sometime in 2014. Why it took this hairstyle so long to receive its own holiday is beyond us. The Brazilian blowout was created in the early 1980s and was first started by Ribiero Paulo, who was Kathy Ireland’s hairstylist. Before this hair styling method, many stylists used the Japanese hair straightening technique that left hair looking rich. This method became preferred because it produces more natural-looking results.

Observing National Brazilian Blowout Day

Obviously, the best way to enjoy this holiday is by taking the time to get yourself a Brazilian blowout. This hairstyle takes approximately 45 minutes and can produce results that last up to four weeks when properly done. The process is pretty simple, too, and involves a shampoo, chemical application, blow-dry, a rinse, another blow-dry, and a 5-minute flat iron session. What makes this hairstyle special, however, isn’t the process but the chemical composition that’s used. Once you have your Brazilian blowout, don’t forget to use the hashtag #NationalBrazilianBlowoutDay on your social media accounts.