Friendship Day is a day that is celebrated around the world to celebrate the special love between friends and the strength and power of their friendship. Although it was originally founded by the greeting card industry, probably as a marketing tool to sell more greeting cards, it has enjoyed a resurgence in popularity over the last few years. Today, many people celebrate this holiday by exchanging gifts, cards, wrist bands and flowers, or by merely sending their friends an instant or text message expressing their affection for them.
The creation of Friendship Day has been attributed to the founder of Hallmark Cards, Joyce Hall sometime during the 1920s. During this time period, it was aggressively marketed, not only by Hallmark but also by many members of the National Greeting Card Association, but this marketing plan didn’t pan out too well with consumers because many of them viewed the day as an obvious gimmick to sell more greeting cards. As a result, popularity of the holiday—and the cards associated with it – began to wane during the thirties. This continued up until the 1940s, when the holiday just about became extinct.
However, all while the popularity of this holiday was on the decline in the United States, it began to gain popularity in Europe and Asia. It is particularly popular in Asia and many people consider its popularity there the reason why this holiday stayed alive.
In 2011, The General Assembly of the United Nations declared July 30th as International Friendship Day. Although that day was officially earmarked for the holiday, many countries – particularly in Europe and Asia – choose to celebrate the day on first Sunday of August.
Now this day is celebrated by millions of people worldwide. Which is pretty unbelievable considering that at one point in time it was about to die out completely.
When is Friendship Day?
|This year (2019)||August 4 (Sunday)||Multiple dates - more|
|Next year (2020)||August 2 (Sunday)||Multiple dates - more|