Who can resist the delightful candy-coated, multicolored chocolate buttons known as M&M’s? These beloved candies have been bringing joy to millions of men, women, and children for over eight decades.

They’ve graced lunch boxes, filled Halloween candy bags, and found a home in pockets all around the world. It’s estimated that over 400 million of these candies are manufactured every single day, making them one of the most beloved candies globally. M&M’s are sold in over 100 different countries, which is why October 13th is annually celebrated as National M&M Day.

The History of National M&M Day

M&M’s owe their creation to Forrest Mars Sr., the son of Frank C. Mars, the founder of the Mars Company. Inspired by soldiers during the Spanish Civil War, who enjoyed Smarties — sugar-coated chocolate confections available in eight colors — Mars decided to replicate the idea. In 1941, production of M&M’s began in the Mars New Jersey Factory.

The initial customers were the United States Army, who appreciated the candies’ resistance to melting in tropical climates. During World War II, M&M’s were exclusively sold to the U.S. military. After the war, they became available to the general public, and in 1949, the iconic tagline, “Melts in your mouth, not in your hand,” was created.

M&M’s rapidly gained popularity in the U.S., and in the 1980s, they were introduced to markets worldwide. Regrettably, the origin of National M&M Day remains uncertain. It is likely not an official holiday created by the candy manufacturer but rather a celebration initiated by the devoted fans of this beloved snack-sized candy.

Observing National M&M Day

Naturally, anyone celebrating this holiday should begin by indulging in some M&M’s. Not just for themselves, but for friends and family too. Given that this “holiday” closely aligns with Halloween, a time when people are stocking up on candy, this should be an easy and delightful task.

It’s also a great idea to spread the word about this occasion using the hashtag #NationalM&MDay. Share your favorite M&M colors, and if you plan to bake cookies or other treats using M&M’s, let everyone know. This is a day to savor these iconic candies, enjoy quality time with friends and family, and create lasting memories.