White Day

White Day is a holiday that’s observed a month after Valentine’s Day and is considered a companion to it. It’s a day for people to give gifts of chocolate to those people they love, respect, and/or admire. It’s observed annually on March 14th, so it’s also the perfect day to return the favor to people who may have given you a Valentine’s Day gift.

Although this holiday originally began in Asia, it has since traveled across the globe and is celebrated by anyone who wants to do something special for someone else. Now, let’s take a deeper look into this holiday to learn about its history and traditions.

The History Of White Day

This holiday began in 1978 in Japan as a day for men to give gifts in return for the gifts they received on Valentine’s Day. Unsurprisingly, it was created by the Japanese National Confection Industry Association as a way to sell even more candy.

After all, the main tradition behind White Day was for women to give gifts of candy to the ones they love. However, this holiday began to morph a little bit once it left Japan’s borders.

It would become a holiday not only for women to give thank-you gifts to the men who gave them gifts the month before but as a day for anyone to give anyone else a gift. Over the past few years, the popularity of this holiday has been on the decline, particularly in Japan.

This is evidenced by sales figures also falling during this time period. Although experts cite various reasons for this decline in popularity, many of them attribute to one of two factors. One, there’s been a reduction in chocolate sales from February, which has prompted some men to skin obligation chocolates. And two, there is currently a change in gender roles in Japanese culture.

Some Quick Facts About The Color White

We’ve seen quite a few White Day celebrations and as the name of this holiday attests, it’s a holiday that contains a lot of white food and accessories. White chocolate, white roses, and gifts that are adorned in white (and sometimes red and gold).

Since there’s so much white being used for this holiday, we thought that it might be appropriate to talk about this color. What is there to talk about? You’d be surprised. There is a lot about the color white that you probably don’t know, but rest assured, we’re giving everyone an education today.

  • The color white, like the color black, has no hue. That can’t be said of the other colors of the rainbow.
  • In Western cultures, white often symbolizes purity, cleanliness, or divinity.
  • In India, it’s customary for widows to wear white.
  • The color white is also a sign of mourning in other eastern cultures as well.
  • Most people prefer the color white for walls and ceilings, which is why it’s one of the more popular paints.
  • Televisions produce white by mixing red, blue, and green lights.
  • Roman men wore white togas known as toga virilis. This was a symbol that they could form their own households, marry and vote.
  • There are 6 words in Japanese for the color white and 7 words for white in the Inuit language.

Observing White Day

In Japan, this holiday is a day for men who received “chocolate of love” (Honmei-choco) or “courtesy chocolate” (Giri-choco) on Valentine’s Day to return the favor by buying girls gifts. It’s also a day that includes a variety of white foods such as white chocolate, candy, cookies, Hirata buns, marshmallows, or other “white foods.”

It’s also a day when people exchange white bags, lingerie, and other gifts. Japanese men sometimes follow the rule “triple the return” (Sanbai gaeshi) to buy a return gift to their wives or girlfriends that’s worth three times the value of what they received on Valentine’s Day. Although this rule isn’t necessarily followed by everyone, it is followed by many men.

We can think of several different ways for people to observe this holiday outside of Japan. Giving someone a gift that gave you one the previous month is a good way to celebrate this holiday. As is giving someone you secretly admire or have a crush on a gift.

It’s also just a good day for couples to get out and do something together. In other words, there’s no right or wrong way to observe this holiday. No matter how a person observes this day, they should take the time to spread the news about it online using the hashtag #WhiteDay on social media.

When is it?
This year (2023)
March 14 Tuesday
Next year (2024)
March 14 Thursday
Last year (2022)
March 14 Monday
Relationships & Family